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Tag: euan semple

Help a non-geek catch up

Well, the title says it all, really, but it has taken me five months to write this. Correction: to get this published. This was the strongest message that I heard at Reboot 11 back in June. It came from Euan Semple when he opened the second day with his Big Picture talk. As I told Euan afterward, it was a message that came from my heart. Euan assumed the audience was in the know – that we “got” social media, technology, and all the newfangled things that probably categorized all the attendees as geeks. With all the gadgets being flashed at reboot11 or the gentle glowing of white, partially bitten apple silhouettes on our laptops, the audience would be hard pressed to say that they didn’t know about the latest technology. It was fair of Euan to assume that we were tech savvy, otherwise we wouldn’t be at a reboot…

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